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Coffee News Roundup – Valve Canisters to Kopi Luwak

Here are a few coffee articles I found interesting in the news and tweeted to my followers on Twitter this past week:

Freshness valve keeps coffee beans at their peak
If you want fresh roasted coffee to stay fresh and great tasting, it’s so important to properly store beans to maximize flavor. Always store coffee beans in a cool, dark place, and not in a refrigerator or freezer as you may have heard. Actually, even sealing up coffee beans in canisters or bags isn’t perfect as there is oxygen still left in the canister or bag you just sealed up, quickly degrading the bean and causing flavor loss. The canister in this article helps to prevent this by removing oxygen and any C02 from the beans through a freshness valve.

French Press Coffee: A Step-by-Step Guide to Handcrafted Coffee
A pretty good article on making french press coffee. I agree with most of it except where it suggests steeping for 10 minutes for a strong brew. Normal steep time is about 4 minutes. Anything more and you’ll be overextracting (10 minutes is way too long), anything less and you’ll be underextracting… unless you have a very small french press (ex. 3 cup), then 3 minutes might be OK. For more information on french press coffee, see my blog post on it.

The Fisticup Coffee Mug
You know, I’m not even quite sure what to think about this product… it’s a coffee mug that uses something that resembles brass knuckles for the handle. I thought it was unique and mildly humorous, though you might not want to take it to work with you… probably breaks your company’s code of conduct.  :)

Home brewed: Making your own coffee in the comfort of your home
This article explains how making coffee in your home can not only be more affordable than going to a coffee house, but you can also make better tasting coffee at home as well. I really liked this part: “In general, the more recently your coffee was roasted, the better your cup will be. That’s why you should consider buying your coffee locally.” That is spot on, especially since fresh roasted coffee only stays fresh for 10-14 days max after roasting. You might not have a coffee roaster locally, but you can always buy fresh roasted coffee from an online retailer. This is one of those articles that validates what we do at Weekly Roast Coffee since not everyone has access to a local roaster.

Coffee Shop Customers Donate Cups Of Java
Have you ever gone up to pay for your cup of coffee only to be told that you don’t need to pay anything because the person in front of you already paid for your drink? It’s only happened to me once, at the hospital when my son was born last October. I was so tired from being up all night, I said “thanks” and walked out without ‘paying it forward’ to the next customer (hey, I was really tired). Well, this is a nice story about a coffee shop in Missouri who had customers ‘pay it forward’ over one thousand times!

Kopi Luwak: Coffee beans or coffee buttons?
As mentioned in the movie The Bucket List, Kopi Luwak is one of the most expensive coffees in the world. This article explains why, but more importantly, will probably deter you from ever wanting to try it. Although I’m in the coffee biz, I’ve never tried this kind of coffee (and never want to!), but it’s supposed to be good to the last drop(ping).

Please comment below with your thoughts on any of these stories and share this post with a coffee loving friend. For more coffee news, as I find it, follow me on Twitter and let’s connect.

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Posted in In the News.

Finding Independent Coffee Houses

Nothing’s better than brewing your own coffee at home with fresh roasted coffee beans… but sometimes you want to get out of the house, or you’re on the road, or maybe you’re meeting up with a friend and need to find a good, quality coffee house to visit.

Finding one can be difficult, though. Some communities have many… others, such as in Orlando, FL where I live, have very few (and the ones we’ve had have, for the most part, gone out of business!).

I recently came across the Delocator.net Web site, which helps you do just that. Simply pull up the Web site, enter in your zip code and choose ‘coffee’ from the drop-down menu (the site started out focusing solely on coffee but now also offers search for books, movies, music and organic food).

Not only is it important to support small businesses found in the Delocator, but you may also find that a lot of these coffee houses use fresher beans and are more dedicated to maintaining high quality, giving you a better tasting coffee or espresso-based drink (they almost have to be, to compete with the big guys).

If you’ve used this site with success, let me know in the comments and please share this post with a friend who enjoys good coffee.

Delocator.net

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Posted in In the News.

How to Clean Your Coffee Grinder

If you’re like me, you’re always looking for a  better cup of coffee… whether that’s using fresher coffee beans, trying a new method of brewing coffee or buying a new grinder. If you’ve purchased a new grinder, you may have noticed that it ground up the coffee really well at first and the resulting cup tasted amazing… but after months or years passed, the coffee didn’t seem to come out the same and the brew didn’t taste as fresh as it once did.

This is normal and is a byproduct of grinding coffee beans, as residual oils from coffee beans (especially dark roasts which typically cause the greatest amount of oil on the coffee beans) get trapped inside the grinder along with coffee grounds from prior grinds.

Ground coffee goes stale within 30 minutes of grinding and coffee oils go stale (rancid, really) very quickly. Anything left in your grinder will degrade the next batch of coffee you put through the grinder as old, rancid oils and stale ground coffee mix with newly ground coffee which ultimately get put back into the cup you brew. This cycle repeats itself and snowballs until the grinder is either cleaned properly or breaks down due to the stale ground coffee and coffee oils causing problems, such as slowing the machine down, meanwhile the cup you brew gets continually worst.

How should you clean your coffee grinder?
A really great way to clean out your grinder is to use uncooked, white rice. If you use a blade grinder (and we highly recommend upgrading to a burr grinder!), fill it with white rice up to the blades. If you use a burr grinder, put about 2-3 teaspoons worth of white rice and set the burr grinder to a fine grind (espresso) setting and start grinding.

After you’ve finished grinding, you’ll notice immediately that large clumps of previously ground coffee are now clinging to the powdered, ground white rice and after dumping the grounds out, you should see spots you could never clean before coffee-ground free. The inside of the grinder should also be a lot cleaner than before as most of the old, rancid coffee oils also attached themselves to the white rice (they’re attracted to the starch in the rice – that’s why this technique works so well).

Repeat this process until the ground rice no longer has any black particles in it. The first run will get most of the bigger coffee particles out. Subsequent runs will further clean the grinder. After the rice you run through the grinder no longer picks up any coffee residue and is just as white coming out as it was going in, run a small batch of coffee through the grinder… but use some cheap or not-so-fresh coffee you don’t mind getting rid of. The point here is to get rid of any remaining rice particles left in the grinder with this final run of low quality coffee so new batches come out tasting great.

Hope this helps you make a better brew. Please leave your comments below and share this post with someone who enjoys good coffee. Ken

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Posted in Coffee 101.

How Often Should You Buy Your Coffee?

There’s a common misconception out there, where a lot of consumers seem to think that buying coffee is similar to buying sugar or flour, with coffee being viewed as simply a commodity, a good to be purchased in bulk when prices are low or their favorite grocery stores or coffee houses are offering a promotion or sale. When they find a good coffee they like, or maybe run across a sale, they stock up for a few weeks (or months!) to take advantage.

The fact is, coffee is a highly perishable product and cannot be treated the same as sugar, flour, or any other item you may regularly buy and stock up on. As an analogy, purchasing coffee in bulk would be like stocking up on bread. Unless you’re able to get through all of the bread within a week or two, you’re just going to end up with something old and stale tasting.

Coffee has a very short shelf life and goes stale about 10-14 days after it has been roasted. Here’s a general timeline:

  • Day 0 – Coffee is roasted.
  • Days 1-3 – Coffee beans are degassing (emitting carbon dioxide as a result of being roasted); using them during the first 3 days will result in a flat, bland tasting brew.
  • Days 4-10 – Coffee beans have finished degassing and are at their peak flavor beginning around day 4, becoming increasingly more stale tasting again after around day 10 (or earlier, depending on if you store the coffee properly).
  • Days 10-? – Coffee begins degrading rapidly, even if it is vacuum packed or stored properly in your home, due to the bean’s contact with oxygen (there’s oxygen in the container you’re storing the beans in, even if you don’t open it regularly).

To enjoy truly fresh coffee, it should be consumed within 10 days after roasting (14 days is pushing it). Since degassing is occurring for the first 3 days after roasting, when using the beans results in flat tasting brew, and anything outside of about 10 days also results in stale tasting coffee, the window to enjoy fresh roasted coffee is really between days 4 through 10, a total of 7 days.

This is why I recommend that you buy coffee weekly.

This advice only applies if you’re buying truly fresh roasted coffee, though. The coffee in grocery stores is typically 4-8 weeks old (since roasting), with some coffee on the shelves up to 12 months old. Buying coffee weekly from the grocery store won’t help much since they’re already carrying stale coffee (their distribution chains make it very difficult for them to carry fresh roasted coffee). Buy from a local roaster or an online roaster like us.

At Weekly Roast Coffee, we receive and store green coffee beans (which can stay fresh for a very long time) from various countries and, only after receiving online orders do we batch up all like coffee orders together and roast and ship within 24 hours. Since customers receive their orders around day 3 or 4, the beans have completed their degassing during the shipping period and the coffee is at its peak flavor the moment it arrives.

How can you tell that the coffee you’re buying weekly is fresh roasted?

  • Only buy coffee that has a ‘roasted on’ date. If the roasted on date isn’t within a few days of roasting, it’s not really considered fresh. As an example, you may be able to find coffee in grocery stores that promise on their bags that their coffee has been roasted within the past 90 days. To me, that’s not good enough. Look for a specific roasted on date and make sure it’s within a few days of roasting.
  • You’ll see a head of C02 form when making coffee via most methods other than drip-brew (ex. French press, AeroPress, etc.). This is a visible layer on the top of the steeping coffee and water mix that grows upon the mixture of hot water and fresh coffee with a bit of stirring. This doesn’t happen with coffee older than about 10 days.
  • You’ll taste it. If your coffee is bitter and flat tasting, it’s likely not fresh (provided you ground the coffee correctly and used the right proportion of coffee and water!).

Please leave your comments below and share this post with a friend.

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Posted in Coffee 101.

Making Coffee with the Aerobie AeroPress

My favorite way of making coffee has long been using a french press. I really enjoy the body of the coffee that comes from the french press as well as the flavors that result from the suspended coffee particles being saturated and mixing with the hot water. Coffee tastes so much better this way to me, rather than using a drip-brew coffee maker, where water simply gets dumped on top of ground coffee and brewed by gravity… not to mention, all of the precious coffee oils containing most of the flavor gets trapped in the paper filter.

When I first heard about the Aerobie AeroPress a few years ago, I was a little skeptical. Not only did it use a paper filter, but it also looked like something out of a hospital! Still, I kept reading the great reviews and decided I had to try it.

By the way, if you think the Aerobie brand rings a bell, you’re right – they’re the same makers of the Aerobie Pro Ring (the frisbee that looked more like a thin, small bike tire we used to throw around in the 80’s… then spend the rest of the afternoon trying to find, it just flew so far!).

I won’t go into all of the specific details on the basic instructions for how to use it (the video I’ve added at the bottom of this post gives a pretty good demonstration, and you can also view the product’s instructions here). Instead, I’ll give a very high-level overview of how to use the AeroPress, the pros and cons as well as some advanced techniques.

The Basics
The AeroPress is basically used like a giant syringe, where coffee, mixed with hot water for a few seconds, gets squeezed out into a mug in the form of an espresso shot. The basic process is to first place a paper filter into the cap which then screws onto the end of the cylinder. Then, the AeroPress should be placed so that it sits on top of a coffee cup or mug so that it’s resting completely on it. Scoop in freshly-ground, fresh roasted coffee (use a fine grind). Immediately pour in hot (but not boiling) water, mix for 10 seconds, place the plunger on top and push down for 20 seconds. That’s it. This makes a serving of espresso but you can always add more hot water for an Americano or build an espresso-based drink.

The Pro’s
*The coffee is remarkably smooth. This could be attributed to the fines (small coffee particles) not getting into your cup due to the filter, so you don’t get the bitter taste.
*Clean-up is a breeze. Simply remove the cap, remove the filter, push the plunger in as far as it will go and a nicely packed coffee puck shoots out. Rinse the end of the plunger under water and you’re done.

The Cons
*You might not want to use your favorite mug… I’ve never broken one, but I’ve heard it can happen to cheaper mugs due to the force of pushing down.
*You don’t get the body of coffee you’d get from a french press or other brewing methods.
*The AeroPress uses a paper filter, so coffee oils get trapped. See advanced techniques, though, as there’s a way around this.

Advanced Techniques
Although the AeroPress makes exceptional coffee, there are some limitations. For instance, using a paper filter traps the coffee oils. One option you have for this is you could buy a Swissgold filter and cut a circle out of the flat area in a way that it would fit right into the AeroPress cap. Some people use a micron polyester felt or other material instead of a Swissgold cut-out. These methods allow for more inflow of small coffee particles which creates a bigger body in the ultimate brew.

Another issue is that using the AeroPress with the directions it comes with doesn’t yield the best possible cup (even though it does give a pretty good one). The problem is, when you use freshly roasted coffee (within 7-10 days of roasting) and grind it right before brewing, it leads to a “bloom” (a layer that forms at the top of a mix of near-boiling water and coffee grounds due to C02 being emmitted from fresh beans). Within this bloom is the greatest concentrate of coffee oils. Using the AeroPress the way the instructions state, you’ll push the water mix and bloom down into the cup and the bloom will be the last part to go. The oils within the bloom get stuck in the puck and the greatest flavor from the mix never makes it into your cup.

Instead, try the “inverted method”. Basically, you set your mug aside and place the bottom of the plunger on a table and place the cylinder on top (you might want some paper towels, ’cause this could get messy). Add in the freshly-ground coffee and hot water, stirring for 10 seconds. Add the filter with the (hopefully not paper) filter and – positioning your mug just right – start pushing down in a way that the first few drops spill right in. You’re trying to capture the mix from the bloom. After a few seconds, you can (quickly) turn the AeroPress over and place it back onto your mug and push down like usual. You should taste a big difference.

There you have it. If you’ve never used an AeroPress before, I highly recommend it. Using the advanced techniques, the AeroPress can make amazing coffee. Below is a video I found on YouTube that has a pretty good demonstration of the AeroPress so you can see visually how to go about making coffee from it (note: the video shows the regular, not inverted method). However, you can see the bloom in the video and how, using the regular method, it is the last part of the mix attempted to be pushed out but gets stuck due to the puck that has formed.

Please leave your comments below and share this post with a friend.

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Posted in Coffee 101.

Coffee Drinks Illustrated

I’m an avid coffee enthusiast… which explains why I run a coffee roasting start-up company. Not only do I enjoy running the business and hearing the feedback from people who experience truly fresh roasted coffee for the first time, I also like visiting coffee shops and enjoying new coffees myself.

One of the most frequent questions I hear in coffee shops is “what’s the difference between a cappuccino and a caffe latte?”. I’m also frequently asked on email and Twitter how to make certain coffee or espresso-based drinks and what proportions are needed to achieve the best taste. I happened to come across Lokesh Dhakar’s blog who posted a great illustrative picture (shown below) which describes the different ingredients for making these drinks and the layering involved.

This is a great resource for the home barista or anyone new to espresso-based drinks who wants to know exactly how to replicate those $5 specialty drinks (now you can make them at home for a fraction of the price). Enjoy and share with your friends via the link below.

coffee_drinks_illustrated

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Posted in In the News.

What is Fair Trade Coffee?

What does the term ‘Fair Trade’ mean and what products are offered?
Fair Trade is a movement designed to help producers of goods in developing countries get a fair price so they can earn a living that makes what they do sustainable and help increase stability in a volatile market. Fair Trade products include coffee, fruit and spices as well as clothing and jewelry.

With Fair Trade coffee, farmers are paid a minimum Fair Trade price of $1.35 per pound of conventionally grown coffee ($1.55 for certified organically grown coffee). The hope is that with the increased prices, coffee producers can use the additional income to not only earn a fair living, but to also invest in their future and develop increased quality control procedures, typically (but not always) resulting in higher quality coffee to consumers.

How much have Fair Trade sales increased over the past several years?
The most abundantly available Fair Trade product on the market today is coffee. Demand for Fair Trade coffee in the US has grown at an average of 26% since 2004, growing by 56% in 2007 alone. Coffee roasters who have carried Fair Trade coffee since 2000 have also experienced an average yearly growth of 125%, so it benefits roasters to appeal to the movement and offer Fair Trade coffee to consumers. The amount of Fair Trade coffee purchased in the US has increased from 2 million pounds in 1999 to 70 million in 2008.

Any other insights on Fair Trade coffee in general?
The increased funds provided by Fair Trade allow producers the opportunity to improve their coffee by making the move to cultivating shade-grown coffee plants, which earn higher prices and is a more environmentally-friendly coffee plant variety. Most non-Fair Trade producers cultivate sun-grown coffee plants which are less environmentally-friendly as they can lead to deforestation and typically require more fertilizers and pesticides that contribute to polluting the environment.

It’s important to note that Fair Trade isn’t a type of coffee, but rather a label that can be placed on any coffee that is purchased at the minimum price designated as being “fair”, regardless of quality or method of cultivation. In fact, the very same coffee that goes unsold being labeled as Fair Trade typically ends up being sold some time later for lower prices without the Fair Trade label. This is one of the inherent flaws with Fair Trade.

Still, the Fair Trade label does increase the likelihood that the coffee was grown under environmentally-friendly conditions (approximately 80% of Fair Trade coffee is shade-grown) and is of higher quality, although this is not a guarantee.

If you like this post, please share with your friends (link below).

Ken

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Posted in Coffee 101.

Why French Press Makes Better Coffee

Everybody’s got an opinion, and I’m sure the french press is not everyone’s preferred brewing method. I actually really enjoy making coffee on my AeroPress just as much as my french press (will blog about the AeroPress, soon). But, overall, I believe that the french press makes a better cup of coffee than other brewing methods. Here’s why…

The More Control You Have, the Better Results You’ll Get
Automatic drip-brewed coffee makers have internal presets for how hot to make the water for brewing your coffee. Often times, the water temperature is set too hot (or not hot enough), and you’re usually unable to alter this setting, resulting in a cup that is consistently bland. The french press gives you more control over the brewing process. You get to choose how hot you want the water to be when you pour it in (make sure it’s not boiling or you’ll burn the coffee!). With french press, you’re in total control over water temperature and its contact with your ground coffee beans.

With an automatic drip-brewed coffee maker, the water is only in contact with the ground coffee for the few seconds it takes to go from the reservoir chamber, into the basket, flow through the ground coffee and drip into the decanter. This isn’t nearly long enough. With a french press, you also get to choose exactly how long the coffee steeps. Once again, you’re in total control and can choose how long the coffee will be in contact with the hot water (typical steep time is 4 minutes but you can adjust this based on your preference – again, more control!).

Drip-brewed coffee makers also tend to make inferior coffee because of the usage of filters. Do you know where all of the flavors are in coffee? They’re in the coffee oils that are extracted when freshly ground coffee comes into contact with hot water just off the boil. These essential oils include lipids and colloids which hold the flavor but unfortunately get absorbed by paper filters during the drip-brewed method. Thus, the elements that really make great coffee never make it into your cup. Using a french press, these essential oils do make it into your cup. After the coarse ground coffee is steeped in hot water, the plunger that is slowly pushed down has a metal mesh small enough to catch most of the coarse coffee grounds, yet big enough to allow the coffee oils to pass through and ultimately make it into your cup.

Most experts would agree that the french press is one of, if not the best way to taste the subtle differences in roast profiles in coffees from around the world. A drip-brewed coffee maker diminishes the ability to taste these differences and often mutes the flavors you would have been able to taste in the coffee, had it been brewed differently.

Drawbacks to French Press
A few drawbacks to the french press method are the cleanup involved and the sediment that’s left in the bottom of your cup. Is it more work to make french press coffee? Of course… but not that much more work. To taste and enjoy everything a coffee has to offer may mean more work, but it’s worth the 4 or 5 minute inconvenience. Also, some people don’t like the sediment that ends up at the bottom of their cup. For less sediment, I highly recommend using a conical burr grinder on a coarse setting and just don’t drink the last few sips in the cup (as delicious as your coffee may be) as it will have the most sediment. French press coffee may be a bit more work than other brewing styles, but the resulting cup is worth it.

Remember, coffee is all about you. It’s important to brew it in a way that you can control as many aspects as possible to really taste the intricacies in various coffees. Using a french press for brewing is a great way to do this.

Tell me your thoughts on french press coffee in the comments.

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Posted in Coffee 101.

How to Descale Your Coffee Maker

Have you ever noticed how after you buy a brand new coffee maker (drip brew), you’re able to make great tasting coffee… but after a few months, you start noticing that the coffee doesn’t seem to taste as good as it used to?

Cleaning your coffee maker is important and the best way to do this is to descale it.

What is scale?
Scale is the build up of minerals inside your coffee maker, generally referred to as “lime scale”. The build up is typically due to using hard water when brewing your coffee.

Why is lime scale bad?
Scale causes lots of problems in coffee makers. Not only does it make your coffee taste bad, it also causes other problems, such as building up over the mechanisms inside the coffee maker that make the water heat up, which means your coffee may not be brewed at the optimal temperature, it can clog up your coffee maker in different places inside the machine and scale can even make it malfunction or stop working altogether.

How can I prevent scale from building up in my coffee maker?
Many people use tap water for brewing their daily coffee. The hard water from the tap can quickly cause lime scale to build up over the course of 2-3 months. You can prevent scale from building up by using high quality water (bottled water). You’d probably want to use high quality water so you can make the best tasting coffee, anyway (if you think the water from your tap tastes gross, why would you use it to make your coffee?). High quality/bottled water may not completely eliminate scale, but it will slow the build up of it down some.

*It’s important to note that some coffee makers have special instructions for cleaning and descaling in any other way could void your manufacturer’s warranty; please review the instructions that came with your coffee maker and if there’s a discrepancy on how to descale, use your coffee maker’s instructions instead of the tips offered below.

How to descale your coffee maker
Now that we’ve discussed prevention, we need to get your coffee maker descaled and brewing better tasting coffee now. Here’s the process for descaling:

  • Make sure your coffee maker is cold (hasn’t just been used)
  • Place a new filter into your drip-brew coffee maker
  • Fill the coffee pot half way with equal parts water and distilled white vinegar
  • Run the mixture through the coffee maker, dump out the mixture once complete
  • Repeat this 1-2 more times
  • Let the coffee maker cool
  • Remove the old filter and insert a new one
  • Clean the coffee pot and add fresh water (no white vinegar this time)
  • Run the water through the coffee maker, dump out the water once complete
  • Repeat this 2-3 more times
  • Not a bad idea to make 1 pot of coffee and dump out to ensure any remaining vinegar is completely removed… just don’t use Weekly Roast coffee, use some of the stale stuff you have in the pantry  :)

One word of caution, make sure you only use a mixture of half white vinegar and half water when going through this process. If you use only white vinegar, it will be a lot harder to get the vinegar taste and smell cleaned out. You can also use a citrus based decalcifying solution or a professional descaling solution. White vinegar works just as well and is typically cheaper.

Try descaling your coffee maker using the tips above and then enjoy a cup of freshly brewed coffee. Repeat this process every 2-3 months and I bet you’ll taste a big difference.

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Posted in Coffee 101.

What Does Fresh Coffee Really Mean?

I was giving a presentation a few weeks ago to a group of about 75 people on Weekly Roast and what we we’re all about. During the presentation, I kept stressing our point of differentiation – delivering fresh coffee to our customer’s homes or offices within 4 days of roasting. With most of the group, the idea of freshly roasted coffee resonated and they were on board! They got it… obvious coffee junkies, always seeking a better cup who understood that fresh coffee means using fresh beans which have been roasted within just a few days.

With others, though, I really wasn’t feeling it. It seemed as if they weren’t fully understanding our business model and why we would go through the hassle of roasting our coffee after receiving actual orders, not roasting ahead of time based on anticipated sales.

So, I thought I’d check for understanding by asking the question – what does fresh coffee really mean?

With furrowed brows, this small group explained that they weren’t understanding how the coffee they make at home every day couldn’t be fresh if they just made it! How much fresher could it be? That’s when I realized that there’s a huge gap out there between what some think fresh coffee is and what it really means and that not everybody fully understands.

In fairness, I think fresh coffee really does comprise all of these viewpoints. There are, however, some points of clarification that should be made so more people out there can understand what fresh coffee really is and enjoy the coffee they brew that much more.

What Does Fresh Coffee Really Mean?

  • Fresh coffee starts with the beans you use. Period! The single best way to have truly fresh coffee is to buy high quality whole bean coffee that has been roasted within 3-4 days (but, no earlier than 3 days as the beans are degassing during this period and will brew stale-tasting coffee). Never buy prepackaged ground coffee or grind your own in a grocery store or coffee house. Ground coffee goes stale within 30 minutes of it being ground… so if you grind it in the store, it’s likely stale before you can get home. If you buy prepackaged ground coffee, it was stale before it even left the roaster (not to mention traveled through the distribution channels to get to the coffee house or grocery store!). Because of the distribution channels, and with most roasters roasting coffee based on anticipated sales, most of the coffee beans available to buy in stores and coffee houses are weeks old. Freshly roasted coffee beans are a must have for having fresh coffee.

What Isn’t Fresh Coffee?

  • Some people think that scooping their own beans or bagging coffee themselves equates to fresh coffee. Coffee shops store these beans in big clear containers. This is the same concept as those clear, eye-level bins in the grocery store where you can bag your own coffee to purchase. Both tend to position the freshness of the beans by advertising them as “freshly scooped” or “freshly bagged”. When coffee is scooped or bagged doesn’t make it fresh or not fresh. The question shouldn’t be “when was my coffee scooped or bagged” but rather “when was my coffee roasted, and how much time has passed since roasting?”. Coffee goes stale after 10-14 days… the coffee being stored in these clear bins is likely weeks old (not to mention, if these bins aren’t airtight and are repeatedly opened for scooping or bagging, harmful oxygen will make the beans stale in no time).
  • Some think that fresh coffee means brewing up a fresh pot. This is part of making great coffee, but if fresh coffee beans aren’t used, it doesn’t matter how fresh the brew is – it won’t taste fresh. This would be like baking a dessert but using old ingredients. Sure, it would be freshly made, but it likely won’t taste very good!
  • Others think that fresh coffee means drinking a freshly made batch within a few minutes and not reheating their coffee. This is also part of making great coffee – it should never be reheated and should be consumed within 30 minutes of brewing (at the most!) but even this isn’t what fresh coffee is all about.

Although the presentation went well, I couldn’t help but wonder as I drove home, how many people in that audience I wasn’t able to connect with and didn’t truly get what we’re doing… and if my talk would in any way change the way they think about their daily cup of joe…

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Posted in Running the Business.