Why We’re Here – The Purpose of this Blog

I have to admit – when I first learned what a blog was, I thought, “why would anyone write one of those?” and “who would even read what they wrote?”. I wasn’t convinced that Web 2.0 would really be a game changer and change the way companies did business and interact with the community. Then I joined a micro-blogging service called Twitter.

Through Twitter I’ve met a lot of people and seen a lot of “re-tweets” of blog posts that I felt were in fact useful and relevant to me. My favorite blogs come from Gary Vaynerchuck, a guy similar to me – in his early thirties, a wine connoisseur (except I prefer coffee), a great passion for entrepreneurship and a desire to teach others.

As I looked around the Web, trying to find someone catering to the coffee niche, answering questions about coffee and blogging about things like how to make the perfect cup, or what the differerence is between Arabica beans and Robusta beans, I couldn’t find anything with much substance. Occassionally I would find a decent blog, but it would be full of fluff, or just too short and lack substance, or miss a perfect opportunity to teach others.

That’s why we’re here. This blog will be written by me, Ken, the CEO of a start-up coffee roasting company. My goal is to blog about coffee, answer some of the questions I hear over and over again, go a little in-depth for those that want more information on things like “how is a peaberry formed?” or “how can you roast the same exact coffee to different degrees of roast and get two completely different tastes?”.

I also think there’s some value on blogging off-topic as well. As an entrepreneur running and trying to grow a small start-up company, I think blogging about some of my “lessons learned” and helpful tools and applications I find to run my business can be helpful to others out there who have also started a small company, or hope to do so, and could benefit from some direction and guidance. I’m also pretty big on productivity and finding ways to work smarter, not harder, so I expect I’ll have a few posts on that as well.

I hope you enjoy reading this blog. Please subscribe and post comments about your viewpoints and experiences. To me, this blog will only be a success if I can learn more from you than you ever could from me. Ken